Thursday 16 March 2017

Question 3- Questionnaire EDITED AS OF 19/04/17

I begun by collecting my feed-back using a google forms document. I chose to use this form of questionnaire as it was easy to complete for the audience as well as easy to write. Google forms made the questionnaire simple to write as well as analyse. It gave me different options for question types such as long answers and check boxes as well as linear scales. I decided to collect my feedback via Facebook as it allowed me access to a lot of people, some who i'm not necessarily friends with and would therefore be objective about it. Currently, I only have 10 responses for feedback but aim to collect some more via social media and emailing people. Although social media doesn't allow for direct address to people other than via message it is a way to reach a lot of people and allow for many people to see the questionnaire. There are a variety of questions featured in my questionnaire such as demographics like age and music preference as well as questions that specifically focused on my print productions such as the quality and whether it reflects the music video.








I believe that the answers aren't influenced by the demographics, although the video was aimed at both genders the majority of my questionnaires were filled out by females. This could show how females are slightly more drawn towards the video and can relate to the events that happen more than males can. Females could also be drawn towards the video due to the female protagonist and female POV for the whole video which could be viewed as the music video being biased towards the female gender. This could influence the response that I have received about my productions but in my opinion this seems unlikely. The pictures that reinforce that the demographics haven't massively affected my answers are () as well as this the answers do not vary about the print productions as they are all in agreeance. This demonstrates that the demographics may vary the answers that I receive but inevitably in my opinion, I don't think that the demographics have affected the current answer I have received.  
  
My feedback for my print productions has taught me that my print productions ( Cd Covers, magazine advert) reflect the genre of music as well as the music video. This is reinforced by the latter questions in section 2 in which both genders have replied 'yes' to my CD cover matching the genre of the music and reflecting the music video. The feedback showed me that one of the strengths of my productions is that the transitions are smooth within my video, this is probably helped with the frequent use of additive dissolve which we chose to use as it helped the style of our video as well as making a few of our clunkier transitions smoother. Another strength of my productions is that the Cd covers and Magazine advert all reflect the genre and music video. This is reinforced by the latter questions of section 2 thus showing me that my CD cover and magazine advert are possibly the strongest points of all my productions.  
There were some negative criticisms made towards my productions which was expected  but unfortunately some of these are unchangeable with the ones that involve the music video. I learnt that a weakness of my productions is that the font could possibly suit the genre a little better so I aim to fix that and choose a better font. Another slight weakness is that the visuals apparently don't match the audio, unfortunately this is unchangeable as it would mean re shooting the whole video and we don't have time to do that. 
  
My audience found the Cd Cover and Magazine advert the most appealing thing of my productions as these are the items that have received the most positive feedback. This could also be reinforced by comparing the feedback from my music video section of the questionnaire to the latter CD cover section. By comparing the responses it can be seen that my CD cover and magazine advert are better received than the music video. This could be because the audience believe that my print productions reflect the genre better than the music video.  
The audience feedback has taught me that perhaps the music video could have been planned more thoroughly and that we possibly should have stuck to our plan instead of spontaneously filming shots and making them work. The video may also not be fully relevant to the audience that I asked to fill out the questionnaire. I have also learnt that the music video narrative could have been made slightly clearer for the audience. 
  
I believe that my productions do target the correct audience through the colour schemes and age of the majority of the actors. Although the actor on my cd cover is actually 12 I am hoping that this is not obvious and has been covered up by the make up I have chosen for her to wear. In my opinion, I believe that if I had of targeted a niche audience, this would be too specific and would miss out audiences that could possibly relate to the events in my music video.  
  
My target did read my productions how I planned for them to be read. This is shown in the narrative question (picture ) in which the majority of the audience could roughly write what the narrative was. There were a few exceptions  who could not write the narrative, this may mean that the narrative should have been presented clearer to the audience through the camerawork and plot of the music video. 
  
In my opinion, we did think of the audience when planning our music video, but unfortunately we didn't stick exactly to our plan so quite a few of our shots were spontaneous and weren't thought of until we were filming at the location. For example, 1:22 and 1:32 were both spontaneous shots which means that we weren't thinking of the audience at the time. This could be a downfall for us as it could make the audience become disinterested in our video. But as well as this I tried to be aware of the target audience when making my Cd Cover and Magazine advert as I wanted that to somewhat relate to the audience. I think that I have succeeded in this area as the audience gave these the most positive feedback. At points, I do think that our music video is made for ourselves purely because of the spontaneity of it and because of this, as a group we didn't think about the audience at that time. 
Stuart Hall's reception theory could be applied here as the audience have a negotiated view of my productions. Although there was a mixture of responses, each of them choose to highlight the good things in my productions but  also highlight the negative things within my productions. Although in my opinion I may not agree with some of the opinions, I understand that these are all constructive and I aim to try and meet these goals and improve my productions through their feedback to my questionnaire.  

During the planning and producing of my productions I have received a vast mixture of feedback form teachers and friends. This feedback has been a mixture of positive and constructive criticism which I  am aim to act on thus hopefully improving my productions. The feedback has mainly been based on my music video and has been focused on the editing and lip sync. Originally we had not planned to put Lip sync into our music video as we felt that it didn't fit in but we then filmed a version to see how it would look. The version we filmed did not match the correct mise en scene for the genre and looked out of place. To resolve this I went away and filmed another version against a white backdrop wearing the correct costume that reflected the genre. As well as this a friend advised me that the font on my magazine advert could be interpreted as a word document font therefore unprofessional.
This feedback influenced my productions as it has taught me what I need to change within my productions such as the font. The lip sync has been updated and hopefully has improved for the better.

  This has taught me that the process of producing a music video and then marketing it can be a mixture of difficult and lengthy. This has been taught to me by having to complete the planning and constantly having to consider the target audience. It has taught me as to how much work goes into planning and shooting a music video in which as a group we discovered is difficult to gather people in the same place at the same time. 

1 comment:

  1. Well done for carefully analysing the responses to your questions. T: 1. can you present this more effectively? E.g. using PowerPoint rather than screenshots. 2. Try to be more specific in your analysis e.g. what does 'use a better font' actually mean?

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